Goldman Environmental Prize Media promotion

Goldman Environmental Prize Media promotion in Slovenia

Media promotion for Uroš Macerl, one of Goldman Environmental Prize winners, took place between Feb-April and has focus on environmental engagement/activism.

Our tasks included:

  • Research and prepare list of target media in Slovenia
  • On an embargoed basis, outreach to these media outlets and distribute media materials
  • Make personal contact with key media to pitch story and follow up as necessary
  • Arrange interviews
  • Track news coverage and provide clippings of coverage
  • Deal promptly with all correspondence/communication
  • Prepare final media coverage report


Media coverage
From 24th of April till 7th of May Uroš and Goldman Environment prize appeared in  Slovenian media 139 times; 59x internet, 35x RA, 29x Print, 16x TV

Photos from Press conference & reception you can find here: Welcome home, Uroš Macerl.

About the Prize
The Goldman Environmental Prize honors grassroots environmental heroes from the world’s six inhabited continental regions: Africa, Asia, Europe, Islands & Island Nations, North America, and South & Central America. The Prize recognizes individuals for sustained and significant efforts to protect and enhance the natural environment, often at great personal risk. The Goldman Prize views “grassroots” leaders as those involved in local efforts, where positive change is created through community or citizen participation in the issues that affect them. Through recognizing these individual leaders, the Prize seeks to inspire other ordinary people to take extraordinary actions to protect the natural world.

The Prize Recipients
Goldman Prize recipients focus on protecting endangered ecosystems and species, combating destructive development projects, promoting sustainability, influencing environmental policies and striving for environmental justice. Prize recipients are often women and men from isolated villages or inner cities who choose to take great personal risks to safeguard the environment.


Special thanks to Kliping, international agency which monitors traditional and digital media at local as well as global level, who helped us with media analyses and clipping report.

DATE: Feb – May 2017

Project execution: with AB komunikacije

For: Burness, Goldman Environmental Prize

Media promotion